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About Us

Southbound Media is a boutique video production company started by award winning Director of Photography Juan Carlos “JC” Peña. JC has been part of the video production industry for over 22 years. During his career, he’s had the opportunity to work with national TV networks such as Discovery Channel, MTV, Univision, The Food Network, ESPN, Estefan Enterprises and PBS, just to name a few. JC has also had the opportunity to work with major brands such as Carnival Cruise Line, Royal Caribbean International, Celebrity Cruises, Omega Watches, Raymond Weil, 1911 Spirits, Diamonds International, Gurney’s Resorts, LVMH and Soma Intimates.

JC uses those years of experience to provide what he calls “efficient and effective end to end video production solutions” to his clients. His goal is to provide value by streamlining production, but at the same time delivering a level of quality that rivals big budget productions. Whether you’re a start up business or an enterprise, Southbound Media has a video production solution to fit your organization’s needs and budget.

What We Do

We at Southbound Media are Storytellers. Storytelling is one of the most powerful ways to breathe life into a brand or business and is often called one of the main components of a content marketing approach.

When a story is told that embodies not only human challenges, but also celebrates incredible achievement, an experience is created that resonates with the customer.
In order for consumers to form a personal connection with your brand, company stories must be authentic, creative and inspirational.

We at Southbound Media have the expertise to help you share your story and engage your audience like never before.


  1. Video Content Marketing
  2. Advertising
  3. Corporate and Training
  4. ENG Crews
  5. Real Estate Videography and Photography
  6. Drone Videography and Photography
  7. Post-Production Services
  8. Event Videography
  9. Hotel and Resort Videography and Photography
  10. Behind The Scenes (BTS)



Have an idea? Let’s do something great together!
j.pena@southbound-media.com | 804-539-8352

Behind The Scenes